Lion Safety Matches have been a symbol of national pride and a part of families for well over 100 years. From birthday candles, to a warm winter fire or even a Saturday braai, these favourite boxes of friends have come to claim a coveted space in the hearts and minds of our people as a bright beacon of warmth, trust and all things proudly South African.

Once manufactured in the iconic Lion Match building in Durban, KwaZulu-Natal, Lion Safety Matches have evolved to form an essential part of our brand landscape as a familiar favourite of choice in households countrywide.

Lion Safety Matches are crafted from sustainably grown pine on our own plantations as well as private growers. They manufacture to strict safety and quality standards to guarantee a quality match with a slow burning, steady flame.